The Williams Homes Team

Lance Williams, a 35+ year veteran of the construction industry, cofounded Williams Homes with housing icon Ray Watt in 1996. As Chairman and CEO, he has led the development, construction, and delivery of over 1,600 homes across 55 communities, valued at $750M. Currently, he oversees 19 projects totaling 1,000+ homes with a projected value of $700M. Before founding Williams Homes, he held leadership roles at Watt Housing Corp. and Beazer Homes. A licensed real estate broker, general contractor, and jet pilot, he earned his bachelor’s in Finance, Real Estate, and Law from Cal Poly Pomona. An active industry leader, he has chaired key committees for the California Building Industry Association and served on multiple industry boards.

Raised in a real estate development family, (Sadie’s grandfather was legendary real estate developer Ray Watt) Sadie went to work for Watt Companies where she developed robust marketing and public relations experience. Sadie left the corporate world to lovingly raise her children. It was Sadie’s passion for creativity that drove her back into homebuilding. Sadie created Williams Homes’ first in-house design team, which spearheads home design, product development and model merchandising. Over the past ten years Sadie has overseen 60+ sales office and model home installations. Furthermore, Sadie brings her decades of industry knowledge and insight to the Board of Directors for Watt Ventures and Williams Homes. Sadie Williams is the Product Development Director, but more than that she exudes grace, grit and the heart of Williams Homes.

Max Frank, Chief Operating Officer at Williams Homes, brings more than 20 years of leadership experience in real estate acquisition, financing, planning, entitlement, and development across California, Idaho, and Nevada. Since joining Williams Homes in 2022, he has led field and purchasing operations through every stage of the process—from due diligence to community completion—ensuring excellence in execution and delivery. Prior to joining Williams Homes, Max founded 33North in 2016, where he focused on strategic real estate investment and development. He previously served as Division President at Watt Communities, where he was responsible for shaping strategy, driving acquisitions, and overseeing operations across Southern California and the Bay Area. A licensed real estate broker in both California and Idaho, Max earned his B.S. in Urban Planning & Development from the University of Southern California. He also serves on the Board of Directors for Williams Homes, contributing his expertise to the company’s long-term growth and vision.

Ruben Lopez, CPA, joined Williams Homes in 2023 as Vice President of Finance and was promoted to Chief Financial Officer in 2025. He is adept in finance and accounting, with a background in public accounting and homebuilding. Lopez began his career at Deloitte, auditing financial services and real estate clients, before taking on financial leadership roles at a national homebuilder, where he led Southern and Northern California divisional FP&A teams. He holds dual bachelor’s degrees in Business Administration and Accounting from the University of Southern California and is a licensed Certified Public Accountant (CPA). Based in Santa Clarita, he oversees financial operations and drives growth for Williams Homes.

Pat Henneberry, a homebuilding veteran since 1987, joined Williams Homes in 2017 to oversee developments from Paso Robles to Lompoc. He began his career at Paragon Homes, contributing to the construction of over 4,000 homes. For 25 years, he served at Castle & Cooke CA, Inc., most recently as VP of Housing Operations, where he scaled production from 50 to 350 homes annually. His notable projects include managing two Jack Nicklaus golf courses at Coyote Creek, a Seven Oaks Country Club expansion, and multiple commercial developments. A past president and board member of the Homebuilders Association of Kern County (2001-2017), Henneberry holds a psychology degree from San Francisco State University.

Tony Bell joined Williams as its first General Counsel in May 2025. Tony obtained his B.A. from UCLA, and his J.D. from the University of California, Berkeley School of Law. Tony is admitted to practice in all federal and state courts in California. Tony has over 3 decades of legal experience in a wid range of business, insurance and real estate matters. Prior to joining Williams, Tony was a Partner of Borton Petrini LLP, General Counsel of Relativity Architects, a principal of Sidley & Bell LLP, and an associate attorney at Dentons, and Gibson, Dunn & Crutcher.

Kristina joined Williams Homes in August 2014 and is responsible for people operations, company culture, and risk management for all Williams Homes divisions. She began her career in Human Resources in 1999 working for St. Jude Medical, a medical device manufacturer, where she supported full cycle HR operations as a HR Representative for 6 years and moved into HR Management supporting the Western US Sales Division for an additional 5 years. After taking 4 years off to raise her daughter, Kristina joined Williams Homes, where she became a valued member to the company quickly and helped to grow the Williams Homes family from 40 employees in 2014 to the 200 and counting we have today. In her early years with Williams Homes, she also took on the Risk Management role for the company, which was essential as the company continued to grow. Kristina has a degree in Business Management from University of Phoenix and an HR Certification from Cal State Northridge. Kristina Clark is native to Southern California, and lives in her hometown of Santa Clarita with her husband, James, and 12-year-old daughter, Molly.

Deborah Correa joined the Williams Homes family in April 2021 as the Warranty Service Director. Her primary focus is leading the service team in confirming the home is delivered the Williams Homes’ way and ensuring the service team provides exceptional service to our homeowners, while fulfilling our warranty commitment. Her career in homebuilding began in 2000 and through several job advancements, she became a warranty manager. She found her passion in warranty and continues to build her knowledge and experience. She is process focused, results oriented, and driven to provide the best warranty service to our customers. After-all, homeowners are the purpose of our business! In her free time, you can find her enjoying time with her family (including her dog, Daisy), rooting for the LA Dodgers, and thinking of her next home improvement project.

Stacey joined Williams Homes as the Purchasing Manager for the Rebuild Division in January 2018 where she managed all aspects of the design rebuild process. Her responsibilities include architectural design and city submittals, homeowner specifications, budget preparation and final reconciliations with insurance carriers and lenders. Mrs. Hems played a vital role in the success of the Rebuild Division and was promoted to the Corporate Purchasing Manager position in January 2019. Prior to joining Williams Homes, Stacey worked at DR Horton for 12 years where she held several positions including Contracts Administrator, Purchasing Agent, Purchasing Supervisor for the West Region Processing Center and Purchasing Manager for the LA/Ventura Division. Her responsibilities included managing all aspects of the Purchasing Department, working with Corporate Purchasing to implement national accounts at the division level and created a standardized options system with various specification levels. After DR Horton, Mrs. Hems worked for a Luxury Home Builder in Beverly Hills where she helped set up an in-house purchasing process and coordinated design selections with interior designers, professional staging companies and the CEO. Combined, Stacey has 14 plus years of experience in the home building industry and is an active member of the LA/Ventura Residential Purchasing Council and BIA.

Kyle Milano joined Williams Homes in 2021 as Vice President of Operations and Land Acquisition, overseeing acquisition and operations for the Southern California Division. Now serving as Division President, Southern California, Kyle draws on 20+ years of leadership experience at DR Horton, Toll Brothers, and KB Home to shape high-performing teams and processes. A licensed California General Contractor and active BIA member, he lives in Ventura County with his wife of 21 years and their two teenage daughters. Outside of work, Kyle enjoys cheering on his daughters' volleyball games with boundless enthusiasm.

Rob Giordano joined Williams Homes in 2015 and has over 30 years of diverse experience in the homebuilding and construction industry. His career has spanned a wide range of roles, beginning as a Project Superintendent and progressing through leadership positions including General Superintendent, Vice President of Construction, Vice President of Operations and now as an Area Manager. At Williams Homes, Rob oversees all operations for the Central California division. His responsibilities span from due diligence during the land acquisition process, purchasing, to home production and the successful completion of entire communities. Rob has been in the home building industry since 1996, and a licensed General Contractor since 2004 and ran his own construction company for more than a decade. He is also an active board member of the Home Builders Association – Central Coast, contributing his insights and leadership to the broader industry.

Through nearly a decade of work in the homebuilding industry, Marc Smith has taken on a variety of roles in Project Management, Purchasing, and Operations, and has gained valuable experience leading up to his current position as Area Manager for Williams Homes in Montana. He takes pride especially in his leadership skills, as he aims to always direct his team to favor the unique strengths of each member. Throughout his career he has often served as a thoughtful and trustworthy advisor to senior management and now enjoys mentoring and developing his team. Marc’s education includes a bachelor’s degree in economics from California State University Northridge as well as four years in the US Marine Corps with a focus in conflict resolution and leadership. Outside of work he spends his time with his wife and daughter finding good sun and great waves. Second to that, Marc enjoys eating cheese with his German Shepherd and “being the biggest nerd you know.”

Pavol Seidner is an experienced leader in homebuilding and land development, currently serving as Area Manager for Williams Homes’ Idaho Division. With a strong background in project management, operations, and forward planning, he has played a pivotal role in shaping master-planned communities from conception to completion in California and Idaho. His notable projects include the Skyline (1,260 homes) in Santa Clarita, CA and Cranefield (203 homes) in Star, ID. Pavol is known for his ability to build strong partnerships with local agencies and trade partners, and he remains committed to smart, sustainable growth while delivering high-quality homes that enhance the communities he serves.

As a valued member of the Williams Homes team, Mike oversees all construction operations for the Montana division, which currently includes developments in Billings, Bozeman, Helena, and Belgrade. Mike has over two decades of industry knowledge and experience in all types of residential construction, including many years in leadership and team management. He approaches all his endeavors with the same calm demeanor, competitive edge, and focus he brings to his favorite pastime, riding his Harley-Davidson motorcycle.

With more than 25 years of experience in the new home industry, Christina brings deep expertise, steady leadership, and a genuine passion for people to her role as Vice President of Sales at Williams Homes. She began her career in 1999 and joined Williams Homes in 2014, where she found a company culture that truly felt like home. Since then, she has been an integral part of the organization’s success and is honored to lead the Sales team. Originally from California’s Central Coast, Christina has lived throughout Southern California before returning to the coast she loves. Outside of work, she enjoys life by the beach and is an active member of an Outrigger Canoe team in Avila Beach, drawn to the camaraderie, competition, and teamwork it fosters. Christina and her husband, Ryan, are proud parents of two daughters and recently celebrated their 25th wedding anniversary with a trip to Europe. A strong believer in collaboration, culture, and growth, Christina is grateful for the opportunity to support the continued success of Williams Homes.

Cassy joined Williams Homes in August 2025 to oversee corporate marketing and community initiatives, supporting division sales while building and strengthening the Williams Homes brand across every touchpoint. She leads the internal marketing team along with agency and vendor partners, and works cross-functionally with sales leadership, project management, and warranty teams to ensure alignment from strategy through execution. With more than 18 years of experience, Cassy brings a data-driven approach to brand and growth strategy, having led marketing efforts for both Fortune 500 companies as well as regional independent brands. Her background spans multiple industries—including entertainment, retail, and financial services—and is grounded in translating insights into meaningful customer experiences that drive results. As Williams’ tallest employee and former Penn State volleyball player, Cassy now enjoys free time as a spectator - cheering on her young son from the sidelines.