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October 12, 2023

Williams Ranch Remains the Top-Selling New Home Community in the Santa Clarita Valley, CA

LOS ANGELES--(BUSINESS WIRE)--Williams Ranch, located in California’s Santa Clarita Valley, reports another strong sales quarter, demonstrating that home shopper confidence and a continued interest in homeownership remains robust along the West Coast.

Securing 57 new home sales since January 2023, Williams Ranch has sold 129 homes to date since the master-planned community opened in September 2022. The current sales pace of 1.71 homes per week in 2023 marks Williams Ranch as the top-selling new home community in the Santa Clarita Valley according to the Ryness Report, a national provider of weekly sales activity of new homes.

“While we have seen a minor slowdown in traffic sourcing, our prospect activity remains strong with buyers that are wanting and needing to purchase a home now,” said Dan Faina, Chief Marketing Officer and Southern California Division President for Williams Homes. “Despite today’s interest rates, the market shows resiliency with buyers gaining acceptance of current economic conditions and an understanding that there is no reason to wait to buy the home they want – especially with the shortage of available homes currently on the market.”

There is no question that the new home market has benefited from low inventories in the resale market, and the pent-up demand in Southern California is a driving factor for the sales success at Williams Ranch. Buyers are finding this master-planned neighborhood is everything they have been looking for and more. The community boasts wide open spaces and spectacular views that create a brilliant backdrop for the 15 floorplan designs offered and showcased in an unprecedented $20-million model home complex. The range of home designs includes seven single-story and eight two-story floorplans, set on spacious, pool-sized lots with some allowing for RV and toy garages, and guest suites, and with many homes situated behind a gated entry.

Several home designs at Williams Ranch include an accessory dwelling unit, or ADU, which has become a sought-after housing feature in California since 2019 when ADUs became allowable under new laws designed to help combat the region’s housing shortage. Williams Ranch’s ADUs offer a unique living space for extended family or a highly beneficial rental unit, being a completely self-contained home that features its own exterior entry, ample living space, one bedroom, one bathroom, full kitchen, laundry, and closet space. Faina noted that homeowners who choose to rent their ADU may benefit from Santa Clarita’s high demand for rental homes which are averaging more than $2,000 per month for a one-bedroom.

“Williams Ranch is in a strong position to capitalize on demand trends with a unique offering of homes in a desirable location unlike any other new home community on the market today,” continued Faina. “Our architectural diversity, multi-generational appeal, and expanded community amenities are drawing buyers from across the region. I personally invite all Southern Californians to spend an afternoon with us to tour the model homes where I guarantee that they will not only find their dream home but will enjoy seeing a wide range of design inspiration both inside and out.”

Upon completion, Williams Ranch will feature a full offering of resident-only amenities including a recreation center with a community building, junior Olympic swimming pool, spa, indoor and outdoor gathering spaces, and amphitheater. Acres of vineyards and citrus orchards will intertwine throughout the community along with several pocket parks, and a County Park which will be accessible to residents and non-residents alike.

Safety remains a primary concern with today’s homebuyers and Santa Clarita ranks among the safest cities in America for the last three years according to Smart Asset, an online source for consumer-focused financial information. Additionally, Santa Clarita landed in the top five for 2022 when compared to 200 of the largest cities across the country, adding to the appeal of Williams Ranch.

Williams Homes is a residential homebuilder headquartered in Los Angeles, California that specializes in building high-quality new homes for families. Founded in 1996, the privately owned company has built thousands of homes during the last two decades in the Western United States, including communities in California, Montana, Idaho, and Texas. Committed to insightful design and superior craftsmanship, Williams Homes continues to set a new standard in homebuilding and ultimately, the customer experience. For more information, visit